Read time: 5 minutes.
With countless opportunities that surround us in life, rare people think of an internet as a way to open a business.
Basic understanding of online presence is as follows: all people who make money on internet are scammers and frauds. And to add to this superstition, they are right.
Internet is full of frauders and scammers, fake marketers who are trying to sell you something that’s not worth a dime. Now you can think, how starting an online business from scratch is even possible in that world?
You have a point. It’s tough.
Thousands of startups are created, and only fifty succeed. It’s not that easy, but hey, who said that maintaining or starting an online business from scratch is easy, anyway?
If you read books, like in my twenty one business books article, where I showed you which books are MUST when it comes to reading, you’ll understand that persistence, vision and hard work are worth more than an idea.
But, how can I start an online business from scratch?, you ask.
This is something that I’l elaborate in todays article. This is a step by step guide on how to create a service, build a brand, find customers and profit.
So, let rock :).
How to start an online business?
- Find a service, remember a piece of information that you can sell
- Create a brand from service, give it a good name
- Make a website, payment and email processor
- Find clients via email, locally
- Get first sales
- Market your services on SM
- Expand your brand
Find Something you know more about than the average person (SEO, social media, webdesign, lead-generation, sales messages, building relations..)
– Give your service a fancy name, something that sets you aside from the crowd (remember always be creative rather than competitive).
– Make your website, payment processing, mail setup :
- $10/month – Student package : weekly brief and action plan for your online presence management
- $35/month – Consulting package : online presence audit + continuous research + weekly brief and action plan setup
- $120/month – Professional package : all above + something special to justify (kind-of) the extra : we handle the tasks you need to do.
Try to make your website with a classy modern design (that’s why I like squarespace). Don’t make it like a 2001 design’s website please.
Total $22 spent, and you are now ready to roll.
– Let’s find the clients, and let’s do it business-development style :
Name | mail | Favorite work (in our case) | Profession
When you are done, repeat the step above on each of your 50 pages : go to the people they follow, get them, add them to your list , etc..If you continue like this you should have an endless number of potential clients. At the end of your day of work you should have 500-1000 mails.
– Let’s contact them :
We will do mass mailing, so try to keep your message vague, but relatable. Personally I like to be informal, as it will sound more realistic and less computer generated. We also have now a key information to make it look like it’s a personal message : the ‘favorite work’ column .
For other niches it can be “something i like about the business”, “found you on”, “favorite article”, “favorite project” etc..
For the mailing, we will use Outlook mail-merge option($0). Outlook is included on most of your PCs if you have office preinstalled, if not just go download it somewhere.
Our message will look like :
To : [MAIL]
” Hi [NAME],
I found you on Facebook and I really liked your work. My favorite piece from you is [FAVORITEWORK], great job on that !
At Herrlichecorp we help young and talented [profession] in increasing and managing their online presence. We are consultants and professionals dedicated to your success blablabla, our prices start at $10 blablabla”
I like to mention the price in the mail for two reasons : 1/ a lot of people think companies and consultants cost a fortune and we don’t want them to ignore our message because they think we are too expensive for them
2/ a lot of people think that because you are contacting them, it means you want to help them for free (it sounds crazy, but you’d be surprised how many people think like that, even medium sized companies).
Blast the mail at night/end of your day, and check back in the morning. With a very personalized message (like above) i would get 100-150 responses per 1000 mails. About 40 not interested (or “do you work for free”), 10 insults (can’t avoid them), and the rest would be more or less interested.
– Pick your clients
Do not over-sell, do not promise wonders. Actually I prefer under-promising so that I can over-deliver. Give them a taste of what you can help with : “I would start by cleaning up your social media profiles, they are messy. Then I would recommend redesigning this this and that on your site. Also have you thought about the keywords you are targeting blabla”
From my past experiences, about 10 people are willing to work with you, but you’d want to work with 4-6 of them (depending on your bullshit tolerance).
-First Sales :
These 5 clients will make you ~$175 recurring. Continue using the method above to generate your first income. I managed to make about $800 to $1000 during the first 2 months with the annoying manual Facebook contacting.
Improve your business process, get Scrapebox for faster Facebook page scraping. Get a follow liker and use Instagram/Twitter/GooglePlus (depends on your target market) and use that to generate some interest for your Herrlichecorp .I would get about half my clients from follow-liker on the third month of business. The key is targeting (as you all know), but with your direct contact campaigns you now know you are the most interested by your services so you are not flying blind.You should be at $1000 – $1200 income at this point.
You now have 2 options :Either use the built-in scraper from paigham bot . You will get higher quality prospects, but it will be slower.
I have noticed a 1-2 per thousand conversion from contact form submitting. If you are not being a idiot and spamming random people, you should get $200-500 income increase per contact form campaign.
That puts us at $2000-$3000 income within a month or two.
You now are getting a reasonable income to sustain your lifestyle and try new methods/ open a business you are really interested in/ travel.
If you are looking into growing that business, then grow your social presence, start reinvesting in other marketing channels (ppc, SEO etc), hire people..
If you are looking to open another business, you can skip some of the beginning steps as you have some money to spend now.
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